Katy Ramirez Is a Marketer for a Company That Produces

Multiple Choice

Katy Ramirez is a marketer for a company that produces in-ground swimming pools. When forecasting company sales, she finds a direct association between past sales and per capita income. Which sales forecasting technique is being implemented by Katy?

A) The Delphi technique
B) Executive judgment
C) Time series analysis
D) Market tests
E) Regression analysis