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    Foundations of Marketing Study Set 3
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    Exam 2: Planning, Implementing, and Evaluating Marketing Strategies
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    The Assessment of an Organization's Strengths, Weaknesses, Opportunities, and Threats
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The Assessment of an Organization's Strengths, Weaknesses, Opportunities, and Threats

Question 31

Question 31

Multiple Choice

The assessment of an organization's strengths, weaknesses, opportunities, and threats is called .


A) a SWOT analysis
B) benchmarking
C) total quality management
D) a PEST analysis
E) a portfolio analysis

Correct Answer:

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