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    Foundations of Marketing Study Set 3
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    Exam 2: Planning, Implementing, and Evaluating Marketing Strategies
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    The Percentage of a Market Which Actually Buys a Specific
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The Percentage of a Market Which Actually Buys a Specific

Question 28

Question 28

Multiple Choice

The percentage of a market which actually buys a specific product from a specific company is referred to as that product's:


A) market value.
B) target market.
C) market share.
D) market size.
E) market position.

Correct Answer:

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