One Way That Reiko Inc

Multiple Choice

One way that Reiko Inc., a Japanese manufacturer of automobiles and motorcycles, evaluates its product and service level is by how well it ranks on the J. D. Power & Associates Sales Satisfaction Survey. In doing so, Reiko is:

A) controlling marketing activities.
B) taking corrective action.
C) empowering its employees.
D) evaluating actual performance.
E) setting performance standards.