Anabell Is Willing to Buy More Goods from Ceres Than

Multiple Choice

Anabell is willing to buy more goods from Ceres than the other retail stores because Ceres has been very successful in designing supply systems that link existing stores with its own website. This personalizes online shopping and provides a reliable delivery system. This unique capability that allows Ceres to achieve a competitive advantage over its rivals is called .

A) empowerment
B) a core competency
C) a benchmark
D) a strategic window
E) a marketing strategy