If You Are Using Fear to Persuade Someone, Research Suggests

Multiple Choice

If you are using fear to persuade someone, research suggests that it is best when the message evokes a moderate level of fear. If you are presented with the task of trying to persuade someone to a discrepant viewpoint, you are generally better off if you present your message with a degree of discrepancy.

A) high
B) low
C) moderate
D) certain