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Susan Always Takes the Same Route to Work and Drives

Question 219

Multiple Choice

Susan always takes the same route to work and drives by a particularly unusual apartment building each day on her way to and from work. Initially, she doesn't think much of the structure and actually has a mild dislike for it, but after several months of her commute, she has noticed that she is actually starting to like the apartment building and is considering trying to rent an apartment there. This change in Susan's feelings about the building best demonstrates:


A) the mere exposure effect.
B) the affiliation exchange effect.
C) the penetration effect.
D) the social comparison effect.

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