When Applying the “Elaboration Likelihood Model of Persuasion,” You Should

Multiple Choice

When applying the “Elaboration Likelihood Model of Persuasion,” you should

A) analyze the audience's critical thinking ability and motivation before choosing the route to persuasion.
B) choose the route you are most comfortable using.
C) use humorous stories and celebrity endorsements regardless of the kind of audience you are addressing.
D) realize that both the central and peripheral route of persuasion lead to temporary attitude change.
E) None of the above.