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  3. Study Set
    Supply Chain Management
  4. Exam
    Exam 4: The New Product Development Process: Managing the Idea Infrastructure
  5. Question
    Assessing the Cost and Quality of a New Product in the ________Phase
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Assessing the Cost and Quality of a New Product in the ________Phase

Question 30

Question 30

Multiple Choice

Assessing the cost and quality of a new product in the ________phase of development enables a more accurate prediction of customer acceptability of the product or service.


A) production
B) design
C) marketing
D) sales

Correct Answer:

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