Question 1

New product development exists only as a function in many organizations.

Accepted Answer

A) True 
 B)False

Question 2

The finance department at Intel sees itself as a _________ of cost management by providing the right tools and support.

Accepted Answer

A)  leader 
B)  facilitator 
C)  controller 
D)  prime mover

Question 3

Because costly misunderstandings almost never occur with upstream suppliers, the NPD team need not include key suppliers of inputs and services.

Accepted Answer

A) True 
 B)False

Question 4

Fill in the Blank(s)
-Gillette spent _______$ on R&D to create its Mach III razor.

Accepted Answer

The answer of Fill in the Blank(s)
-Gillette spent _______$ on...

Question 5

Deducting the target________ from the ________ yields the target cost.

Accepted Answer

A)  value, target price 
B)  price, profit 
C)  cost, profit 
D)  profit, target price

Question 6

Fill in the Blank(s)
-In 2005, IBM sold its PC manufacturing business to_______ , a Chinese firm.

Accepted Answer

The answer of Fill in the Blank(s)
-In 2005, IBM sold...

Question 7

As important as it is, few companies have mastered the new product development process.

Accepted Answer

A) True 
 B)False

Question 8

Fill in the Blank(s)
-Experts say that more than 9 out of every 10 new products introduced_______ .

Accepted Answer

The answer of Fill in the Blank(s)
-Experts say that more...

Question 9

A company with good long-term investments may look profitable before taxes, but actually be losing money on operations.

Accepted Answer

A) True 
 B)False

Question 10

Assessing the cost and quality of a new product in the ________phase of development enables a more accurate prediction of customer acceptability of the product or service.

Accepted Answer

A)  production 
B)  design 
C)  marketing 
D)  sales

Question 11

EVA gives a longer-term perspective on whether a project is generating or destroying the firm's value over the project life cycle.

Accepted Answer

A) True 
 B)False

Question 12

Fill in the Blank(s)
-Risk is reduced when_______ is identified and applied.

Accepted Answer

The answer of Fill in the Blank(s)
-Risk is reduced when_______...

Question 13

Understanding your _______ and positioning the total package to meet their needs is critical to customer loyalty.

Accepted Answer

A)  customers 
B)  suppliers 
C)  competitors 
D)  products

Question 14

A long production time or high inventory levels tie up large amounts of cash.

Accepted Answer

A) True 
 B)False

Question 15

The first challenge of the new product introduction process is determining the________ of the product.

Accepted Answer

A)  market 
B)  target price 
C)  attributes 
D)  qualities

Question 16

As part of the design process, it is most important for each company to know its __________.

Accepted Answer

A)  core competencies 
B)  raw materials 
C)  marketing forecasts 
D)  demands

Question 17

Companies like Intel have seen their product life cycles grow from 4 or 5 months to 4 or 5 years.

Accepted Answer

A) True 
 B)False

Question 18

Fill in the Blank(s)
-Some companies continue to manage innovation_______. Others have adopted cross-functional teams.

Accepted Answer

The answer of Fill in the Blank(s)
-Some companies continue to...

Question 19

The third step in the cycle of customer satisfaction is to verify the ________ viability of new products.

Accepted Answer

A)  production 
B)  market 
C)  technical 
D)  financial

Question 20

Harley-Davidson gives all employees the opportunity to attend motorcycle rallies to talk to customers and get a feel for customer wants and needs.

Accepted Answer

A) True 
 B)False

Exam 4: The New Product Development Process: Managing the Idea Infrastructure

New product development exists only as a function in many organizations.

The finance department at Intel sees itself as a _________ of cost management by providing the right tools and support.

Because costly misunderstandings almost never occur with upstream suppliers, the NPD team need not include key suppliers of inputs and services.

Fill in the Blank(s) -Gillette spent _______$ on R&D to create its Mach III razor.

Deducting the target from the yields the target cost.

Fill in the Blank(s) -In 2005, IBM sold its PC manufacturing business to_______ , a Chinese firm.

As important as it is, few companies have mastered the new product development process.

Fill in the Blank(s) -Experts say that more than 9 out of every 10 new products introduced_______ .

A company with good long-term investments may look profitable before taxes, but actually be losing money on operations.

Assessing the cost and quality of a new product in the ________phase of development enables a more accurate prediction of customer acceptability of the product or service.

EVA gives a longer-term perspective on whether a project is generating or destroying the firm's value over the project life cycle.

Fill in the Blank(s) -Risk is reduced when_______ is identified and applied.

Understanding your _______ and positioning the total package to meet their needs is critical to customer loyalty.

A long production time or high inventory levels tie up large amounts of cash.

The first challenge of the new product introduction process is determining the________ of the product.

As part of the design process, it is most important for each company to know its __________.

Companies like Intel have seen their product life cycles grow from 4 or 5 months to 4 or 5 years.

Fill in the Blank(s) -Some companies continue to manage innovation_______. Others have adopted cross-functional teams.

The third step in the cycle of customer satisfaction is to verify the ________ viability of new products.

Harley-Davidson gives all employees the opportunity to attend motorcycle rallies to talk to customers and get a feel for customer wants and needs.