In 2006, Consumers Held on to a 2007 Chevrolet Monte

Multiple Choice

In 2006, consumers held on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tested consumers to see who can hold on to the car the longest to win it.An article in USA Today about the winner of the competition is an example of which promotional activity?

A) personal selling
B) advertising
C) public relations
D) media handling
E) corporate relations