Question 1

The process of packing 3 16-ounce bottles of Hershey chocolate syrup in super-sized packages like those sold at Sam's and Costco is an example of:

Accepted Answer

A) allocating 
B) adaptive packaging 
C) accumulating 
D) sorting out 
E) accruing

Question 2

Which of the following is an example of an advertising medium?

Accepted Answer

A) newspapers 
B) television 
C) magazines 
D) direct mail 
E) all of the above

Question 3

_____ are distribution channel members that buy finished products from manufacturers and sell them to retailers.

Accepted Answer

A) Manufacturers 
B) Wholesalers 
C) Service providers 
D) Market managers 
E) Product managers

Question 4

An intermediary that takes possession and title of goods is called a merchant wholesaler.

Accepted Answer

A) True 
 B)False

Question 5

_____ is the number of different target consumers who are exposed to a commercial at least once during a specific period, usually four weeks.

Accepted Answer

A) Interaction 
B) Frequency 
C) Selectivity 
D) Connectivity 
E) Reach

Question 6

A manufacturers' representative is sometimes called a(n):

Accepted Answer

A) cash and carry wholesaler 
B) limited-service wholesaler 
C) industrial distributor 
D) manufacturer' agent 
E) merchant broker

Question 7

As a promotional tool, podcasting offers the advantage to listeners of:

Accepted Answer

A) extensive reach 
B) convenience 
C) interactivity 
D) benchmarking 
E) high frequency

Question 8

A _____ channel is a series of marketing entities through which goods and services pass on their way from producer to end users.

Accepted Answer

The answer of A _____ channel is a series of...

Question 9

Salespeople typically use brainstorming to look for sales prospects, those people who are most likely to buy the seller's offerings.

Accepted Answer

A) True 
 B)False

Question 10

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business.He invited city dignitaries, representatives from all the news media, and anyone who might have need of his services to the event.The goal of his promotion was most likely to:

Accepted Answer

A) increase the use of his services 
B) keep loyal customers 
C) show how his services were improved 
D) retain customers 
E) create awareness

Question 11

Describe the distribution channel that would exist for a multi-million dollar printing press used for magazine publications?

Accepted Answer

The answer of Describe the distribution channel that would exist...

Question 12

List the two main types of wholesalers.

Accepted Answer

The answer of List the two main types of wholesalers....

Question 13

A distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.

Accepted Answer

A) True 
 B)False

Question 14

In 2006, consumers held on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tested consumers to see who can hold on to the car the longest to win it.An article in USA Today about the winner of the competition is an example of which promotional activity?

Accepted Answer

A) personal selling 
B) advertising 
C) public relations 
D) media handling 
E) corporate relations

Question 15

The _____ is a series of marketing entities through which goods and services pass on their way from producers to end-users

Accepted Answer

A) industrial channel 
B) distribution channel 
C) consumption channel 
D) inventory control process 
E) vertical integration process

Question 16

Roy Petrie is a flower wholesaler.He buys fresh flowers from countries in South America, divides the large batches into small bunches, and delivers them to independent florists.This process is called:

Accepted Answer

A) breaking bulk 
B) lot dispersal 
C) inventory separation 
D) product diffusion 
E) inventory diffusion

Question 17

The _____ is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product.

Accepted Answer

A) marketing mix 
B) distribution strategy 
C) promotional mix 
D) product strategy 
E) sales mix

Question 18

Which goal are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?

Accepted Answer

A) increase the amount and frequency of use 
B) provide information 
C) create product awareness 
D) get consumers to try their product 
E) identify target market(s)

Question 19

_____ are marketing events or sales efforts that stimulate consumer buying.

Accepted Answer

The answer of _____ are marketing events or sales efforts...

Question 20

Which of the following is an example of nonstore retailing?

Accepted Answer

A) factory outlet 
B) hypermart 
C) home shopping network 
D) catalog store 
E) convenience store

Exam 12: Distributing and Promoting Products and Services

The process of packing 3 16-ounce bottles of Hershey chocolate syrup in super-sized packages like those sold at Sam's and Costco is an example of:

Which of the following is an example of an advertising medium?

_____ are distribution channel members that buy finished products from manufacturers and sell them to retailers.

An intermediary that takes possession and title of goods is called a merchant wholesaler.

_____ is the number of different target consumers who are exposed to a commercial at least once during a specific period, usually four weeks.

A manufacturers' representative is sometimes called a(n) :

As a promotional tool, podcasting offers the advantage to listeners of:

A _____ channel is a series of marketing entities through which goods and services pass on their way from producer to end users.

Salespeople typically use brainstorming to look for sales prospects, those people who are most likely to buy the seller's offerings.

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business.He invited city dignitaries, representatives from all the news media, and anyone who might have need of his services to the event.The goal of his promotion was most likely to:

Describe the distribution channel that would exist for a multi-million dollar printing press used for magazine publications?

List the two main types of wholesalers.

A distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.

In 2006, consumers held on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tested consumers to see who can hold on to the car the longest to win it.An article in USA Today about the winner of the competition is an example of which promotional activity?

The _____ is a series of marketing entities through which goods and services pass on their way from producers to end-users

Roy Petrie is a flower wholesaler.He buys fresh flowers from countries in South America, divides the large batches into small bunches, and delivers them to independent florists.This process is called:

The _____ is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product.

Which goal are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?

_____ are marketing events or sales efforts that stimulate consumer buying.

Which of the following is an example of nonstore retailing?