Topik Is a Product That Is Sprayed on Thinning Hair

Multiple Choice

Topik is a product that is sprayed on thinning hair and makes the hair appear thicker.The manufacturer considers its potential market to be blue-collar workers who earn less than $30,000 per year, are divorced, and who like to think of themselves as weekend athletes.The manufacturer of Topik considers this group to be its:

A) population sample
B) target market
C) demand group
D) utility market
E) package group