The 7-Member Dover Family Recently Purchased a Mini-Van Because the Ads

Multiple Choice

The 7-member Dover family recently purchased a mini-van because the ads for a Plymouth Horizon showed that it could haul 8 or more people and still have room for books, bags, and sports equipment.Plymouth Horizon was using what form of segmentation with its advertising?

A) psychographic
B) geographic
C) benefit
D) volume
E) concentrated