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3M Consumer Healthcare Has Introduced a "Home 'N Go Pack

Question 168

Multiple Choice

3M Consumer Healthcare has introduced a "Home 'n Go Pack" packaging concept that organizes each of its bandage offerings into a separate plastic pouch within the bandage box.The pouch is visible through a window in the external packaging.The decision to offer this new packaging was made as part of the _____ strategy.


A) place
B) promotion
C) pricing
D) possession
E) product

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