The Maker of Centrum Multivitamins Introduced Centrum Silver, a Vitamin

Multiple Choice

The maker of Centrum multivitamins introduced Centrum Silver, a vitamin designed specifically for older people.Centrum Silver is an example of a _____, a product that uses an existing brand name in an existing category but with a new formula.

A) flanker brand
B) line extension
C) franchise extension
D) product brand
E) generic brand