Aldi Is a No-Frills Grocery Chain

Multiple Choice

Aldi is a no-frills grocery chain.It sells grocery staples right out of crates and boxes.By controlling expenses, Aldi customers can expect to save 30 to 50 percent compared to Kroger customers.The supermarket chain's emphasis on maintaining its cost competitive advantage means the company's top management is often concentrating on its _____ strategy.

A) place
B) promotion
C) pricing
D) possession
E) production