Multiple Choice
Topik is a product that is sprayed on thinning hair and makes the hair appear thicker.The manufacturer has identified its potential market as blue-collar workers who earn less than $30,000 per year, are divorced, and who like to think of themselves as weekend athletes.Which segmentation variables are being used to identify the Topik target market?
A) demographic and psychographic
B) benefit and geographic
C) psychographic and volume
D) demographic, geographic, and psychographic
E) benefit, volume, and psychographic
Correct Answer:
Verified
Correct Answer:
Verified
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