The Craft Store Marked Skeins of Embroidery Thread Down to a Quarter

Multiple Choice

The craft store marked skeins of embroidery thread down to a quarter apiece to attract more customers into the store.This was below the store's cost.The skeins of thread was intended to be a _____ to increase store traffic:

A) markdown
B) loss leader
C) differentiated product
D) bargain leader
E) customer-targeted product