Folger's Coffee Recently Instituted a Change to a Plastic Container

Multiple Choice

Folger's Coffee recently instituted a change to a plastic container with a handgrip from its traditional metal can. This is

A) an indication that Folger's is competing in a fast-cycle market.
B) an incremental innovation typical of a standard-cycle market.
C) a strategic action directed at coffee house chains such as Starbucks.
D) evidence that Folger's has little loyalty to its products.