Multiple Choice
The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies source variables as one of those factors?
A) one-sided versus two-sided messages
B) high versus low quality argument
C) visual versus auditory messages
D) expert versus novice speakers
E) long versus short appeals
Correct Answer:
Verified
Correct Answer:
Verified
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