According to Research by Sang-Pil Han and Sharon Shavitt (1994),are

Multiple Choice

According to research by Sang-pil Han and Sharon Shavitt (1994) ,are there cultural differences in the kinds of attitudes people hold about the same consumer product?

A) Yes. Ads that focus on individuality and self-improvement work better in Western cultures than in Asian cultures.
B) Yes. Ads that focus on emotions and values work better in Asian cultures than in the United States.
C) No. There are no significant cultural differences.
D) Yes. People in Asian cultures are less consumer-oriented than people in the United States.
E) Yes. People in Asian cultures are more receptive to ads for utilitarian products.