Collecting Trade-Off Data with the Full Profile Approach

Multiple Choice

Collecting trade-off data with the full profile approach

A) requires presentation of all possible combinations of attribute levels.
B) cannot be done by mail questionnaire.
C) requires respondents to rank each combination of levels of two attributes from most preferred to least preferred.
D) often requires more judgments than the trade-off approach two attributes simultaneously) .
E) none of the above.