Which of the Following Statements Is Not True

Multiple Choice

Which of the following statements is not true?

A) Conjoint analysis is termed an analysis of interdependence technique.
B) Conjoint analysis requires a respondent to evaluate a concept in terms of overall liking, intention to buy, or rank order of
Preference compared to other concepts.
C) Using conjoint analysis, a researcher can identify optimal levels of attributes for new products.
D) Conjoint analysis decomposes the consumer's overall judgment into utilities that represent the worth of each level of each
Attribute relative to the other levels.
E) Total utility of a more preferred combination of attributes should always be greater than the total utility of a less
Preferred combination.