Multiple Choice
Random digit dialing is designed to
A) increase the response rate in telephone surveys
B) reduce costs in telephone surveys
C) increase the representativeness of the sample in the telephone interviews
D) relate telephone sampling to street addresses rather than phone book numbers
E) provide the best cost estimates from research suppliers
Correct Answer:

Verified
Correct Answer:
Verified
Q3: The major disadvantage of the purchase intercept
Q4: A researcher who wants to survey a
Q15: Self-administered questionnaires are used in countries that
Q22: In mall intercept surveys<br>A)consumers are interviewed in
Q27: Personal interview is usually preferred when a
Q35: A mail panel is a representative sample
Q37: The method wherein the respondent is seated
Q42: Aided recall questions always uncover more activity,
Q46: Web-based surveys are not fast and not
Q54: In international marketing research, telephone interviews are