Omnibus Surveys

Multiple Choice

Omnibus Surveys

A) dominate the personal interview with respect to speed, absence of administrative problems, and lower cost per completed interview.
B) does not give the researcher adequate control over a number of variables and may make it hard for the researcher to predict
Response rates..
C) none of the above.
D) are scheduled personal interview surveys with questions provided by a number of clients.
E) combine both in-store observation and in-store interviewing to asses shopping behavior.