Question 1

The issues) critical to international research design is/are 1-determining information requirements. 2-achieving equivalence of measurement, construct, and sample. 3-determining the unit of analysis.

Accepted Answer

A) 1 
B) 2 
C) 3 
D) 1, 2, and 3 
E) 1 and 2 only

Question 2

Descriptive research can be thought of as a snapshot of some aspect of the marketing environment at a particular point in time.

Accepted Answer

A) True 
 B)False

Question 3

Tactical research decisions must be made before the research approach has been chosen.

Accepted Answer

A) True 
 B)False

Question 4

A researcher should only use a secondary source after all primary sources have been exhausted.

Accepted Answer

A) True 
 B)False

Question 5

Exploratory, descriptive, and causal research approaches differ in how precise their hypotheses are and in their data collection methods.

Accepted Answer

A) True 
 B)False

Question 6

One useful method to anticipate the results of analysis is to produce dummy or fictional data for survey questions and then to analyze that data.

Accepted Answer

A) True 
 B)False

Question 7

All of the following are sources of secondary data except

Accepted Answer

A) syndicated data. 
B) the existing company information system. 
C) a questionnaire designed to address the research objective. 
D) government sources, such as the Census Bureau. 
E) trade association studies and reports.

Question 8

A research proposal does not generally contain

Accepted Answer

A) description of the research design 
B) definition of the problem 
C) expected results 
D) all of the above

Question 9

The sampling plan may describe all of the following except

Accepted Answer

A) how demographic questions will be cross-tabulated. 
B) how a subgroup of the population of interest will be chosen. 
C) the size of the sample. 
D) how to minimize the effects of nonresponse by sample members. 
E) what kind of sample to use, probability or nonprobability.

Question 10

A single research approach is seldom perfectly suited to a research objective, and the best choice is often the approach with the greatest number of strengths and the fewest weaknesses.

Accepted Answer

A) True 
 B)False

Question 11

Deciding on the sampling plan and anticipating the results of analysis are significant steps in the research process, but at this point it is still too early in the process to allow for a more reliable estimate of the cost of a study.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following are not types of qualitative research?

Accepted Answer

A) Mail questionnaires from members of a consumer panel 
B) Field experiments 
C) Depth interviews 
D) Focus-group 
E) Mail questionnaires from members of a consumer panel and field experiments

Question 13

Sampling error is

Accepted Answer

A) the difference between a true measure obtained from the population and a measure obtained from a sample representing the
Population. 
B) the difference between the expected measure of the population and a true measure obtained from the population. 
C) the difference between the expected measure of the sample and a true measure obtained from the sample in a previous study. 
D) a researcher induced error. 
E) none of the above.

Question 14

Exploratory research is used 1-when there is little prior knowledge to work from. 2-to gain insight into the general nature of a problem. 3-to identify the relevant variables and possible decision alternatives.

Accepted Answer

A) 1 
B) 2 
C) 3 
D) 1, 2, and 3 
E) 1 and 2

Question 15

Selection error occurs when a sample selected is not representative of the population.

Accepted Answer

A) True 
 B)False

Question 16

Sampling error is maximum when the sample size equals the population.

Accepted Answer

A) True 
 B)False

Question 17

Sources of secondary data are:

Accepted Answer

A) the existing company information system 
B) databanks of other organizations 
C) syndicated data sources 
D) all of the above 
E) none of the above

Question 18

When selecting an outside research supplier or consultant, it's important to judge how well the people who will be responsible for the project understand the research objective.

Accepted Answer

A) True 
 B)False

Question 19

The research objective, approach, and tactics should fit together. A researcher has an indication that the decision process is not going well when earlier decisions have to be modified because of subsequent decisions.

Accepted Answer

A) True 
 B)False

Question 20

Graphical evaluation and review techniques are essentially a first-generation PERT approach to scheduling, in which both the completion probabilities and activity costs to be built into a network representation are considered.

Accepted Answer

A) True 
 B)False

Exam 4: Research Design and Implementation

The issues) critical to international research design is/are 1-determining information requirements. 2-achieving equivalence of measurement, construct, and sample. 3-determining the unit of analysis.

Descriptive research can be thought of as a snapshot of some aspect of the marketing environment at a particular point in time.

Tactical research decisions must be made before the research approach has been chosen.

A researcher should only use a secondary source after all primary sources have been exhausted.

Exploratory, descriptive, and causal research approaches differ in how precise their hypotheses are and in their data collection methods.

One useful method to anticipate the results of analysis is to produce dummy or fictional data for survey questions and then to analyze that data.

All of the following are sources of secondary data except

A research proposal does not generally contain

The sampling plan may describe all of the following except

A single research approach is seldom perfectly suited to a research objective, and the best choice is often the approach with the greatest number of strengths and the fewest weaknesses.

Deciding on the sampling plan and anticipating the results of analysis are significant steps in the research process, but at this point it is still too early in the process to allow for a more reliable estimate of the cost of a study.

Which of the following are not types of qualitative research?

Sampling error is

Exploratory research is used 1-when there is little prior knowledge to work from. 2-to gain insight into the general nature of a problem. 3-to identify the relevant variables and possible decision alternatives.

Selection error occurs when a sample selected is not representative of the population.

Sampling error is maximum when the sample size equals the population.

Sources of secondary data are:

When selecting an outside research supplier or consultant, it's important to judge how well the people who will be responsible for the project understand the research objective.

The research objective, approach, and tactics should fit together. A researcher has an indication that the decision process is not going well when earlier decisions have to be modified because of subsequent decisions.

Graphical evaluation and review techniques are essentially a first-generation PERT approach to scheduling, in which both the completion probabilities and activity costs to be built into a network representation are considered.