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    Statistics
  3. Study Set
    Contemporary Strategy Analysis Study Set 1
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    Exam 17: Implementing Corporate Strategy: Management of the Multibusiness Firm
  5. Question
    The Basic Purpose of the "Ashridge Portfolio Display" Is To
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The Basic Purpose of the "Ashridge Portfolio Display" Is To

Question 1

Question 1

Multiple Choice

The basic purpose of the "Ashridge portfolio display" is to:


A) Study the synergies, or fit, between a business and its corporate parent
B) Compare the profitability of each individual business under the corporate umbrella
C) Display the advantages of each individual business in regard to rivals in the same industry
D) Justify how to get rid of loss-making businesses

Correct Answer:

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