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    Contemporary Strategy Analysis Study Set 1
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    Exam 16: Diversification Strategy
  5. Question
    According to Porter, Industry Attractiveness Is Not Enough to Justify
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According to Porter, Industry Attractiveness Is Not Enough to Justify

Question 36

Question 36

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According to Porter, industry attractiveness is not enough to justify diversification. There needs to be additional competitive advantage, and the entry cost should not be more than the profits are worth

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