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Firms That Have Considered Offering Standard Global Products and Found

Question 68

Multiple Choice

Firms that have considered offering standard global products and found they must offer local variants to survive include:


A) The world's biggest automakers: Ford, GM, Toyota and Honda
B) Very successful national retailers such as Wal-mart or Tesco
C) Cosmetics, household goods and washing machine manufacturers
D) All of the above

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