Multiple Choice
Which statement is true, regarding the following products and services?
A) Socks, bricks, and nails satisfy simple needs but are expensive
B) Spark plugs, thermometers, and industrial equipment meet rigorous technical standards
C) Airplanes, vacations, automobiles, and shampoos are technically complex and satisfy complex needs
D) Starbucks's coffee, Dell's computers, and Pepsi's bottled water are technically simple and relatively cheap
Correct Answer:
Verified
Correct Answer:
Verified
Q54: Word-of-mouth marketing is an example of?<br>A)All of
Q55: What if differentiation is not known by
Q56: Frozen TV dinners, wine, and medical services
Q57: To make an IT analogy, you can
Q58: When discussing the role of brands as
Q60: The ability to combine internal and external
Q61: How can the value chain of the
Q62: Harley Davidson demonstrates that differentiating lifestyle products
Q63: Examples of tangible differentiation attributes include:<br>A)Size, shape,
Q64: The idea behind product integrity is that.<br>A)All