Multiple Choice
Harley Davidson demonstrates that differentiating lifestyle products requires:
A) A deep understanding of customers' social and psychological needs
B) Answers A and D
C) The power of tradition and of being the first mover in your market
D) A firm to live its values - e.g. a firm that sells individuality must treat customers and staff as valued individuals
Correct Answer:
Verified
Correct Answer:
Verified
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