For Firms Such as Unilever, Procter & Gamble, Coca-Cola, General

Multiple Choice

For firms such as Unilever, Procter & Gamble, Coca-cola, General Electric, Starbucks, or United Technologies:

A) The industry structure is strongly influenced by the main players' behaviors
B) The most important strategic factor is technological evolution
C) Size becomes an issue which is generally not addressed in strategic management
D) Advertising represents a major core competence