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How Does a Producer of Complementary Products Maximize Its Relative

Question 27

Multiple Choice

How does a producer of complementary products maximize its relative bargaining power?


A) It adopts a differentiation strategy that allows it to sell at a premium price
B) It adopts a cost strategy to provide its product at the lowest possible cost and so exploit economies of scale
C) It reduces the value contributed by the other producers through corporate PR, advertising and other communication media
D) It creates a differentiated market for its product and a commodity market for the complementary good

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