Question 1

IGA marked individual-sized snacks down to 25 cents a package for the first five individual packages purchased.This was below the store's cost.These snacks would be considered which of the following type of product?

Accepted Answer

A)  a differentiated product 
B)  a loss leader 
C)  a markdown 
D)  a bargain leader

Question 2

Describe the distribution channel that would exist for a multi-million dollar printing press used for magazine publications.

Accepted Answer

The answer of Describe the distribution channel that would exist...

Question 3

Selling Rolex watches for $6,000-$10,000 when a perfectly satisfactory watch can be purchased for 5 percent of that amount is an example of which of the following?

Accepted Answer

A)  snob pricing strategy 
B)  over-value pricing strategy 
C)  prestige pricing strategy 
D)  price lining strategy

Question 4

Price skimming is often used as an inducement to get consumers to switch brands or companies.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a capital product for a multinational organization?

Accepted Answer

A)  a corporate jet 
B)  fax machine paper 
C)  a mobile phone 
D)  a file folder

Question 6

Car dealers that sell Bentley automobiles are few and far between.Even in very large metropolitan areas,there is only a small probability that there will be more than one car dealer authorized to sell Bentleys.The manufacturer of Bentley cars uses which of the following type of distribution?

Accepted Answer

A)  selective 
B)  geographical 
C)  exclusive 
D)  demand-pull

Question 7

In Toronto,Black and Decker has granted nine distributors the rights to carry its products.It hopes customers will seek out the Black and Decker products.Black and Decker uses which of the following type of distribution?

Accepted Answer

A)  centralized 
B)  exclusive 
C)  demand-pull 
D)  selective

Question 8

What intensity of distribution is being used by Bic Corp,marketer of inexpensive pens,cheap lighters,and throwaway razors?

Accepted Answer

The answer of What intensity of distribution is being used...

Question 9

What is a set of unique features that the target market perceives as important and better than the competition?

Accepted Answer

A)  superlative advantage 
B)  market uniqueness 
C)  differential advantage 
D)  promotional difference

Question 10

A good marketing strategy should carry a product through all stages of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 11

Physical-distribution activities are usually the responsibility of the marketing department.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is a consumer nondurable?

Accepted Answer

A)  a swimming pool 
B)  a dishwasher 
C)  a laptop computer 
D)  breakfast cereal

Question 13

The unprocessed corn used as the primary ingredient in many brands of dog food is an example of which of the following?

Accepted Answer

A)  a component material 
B)  an accessory part 
C)  a raw material 
D)  a specialty product

Question 14

List two reasons that a company might use penetration pricing.

Accepted Answer

The answer of List two reasons that a company might...

Question 15

Eli Wenzki works in the warehouse for a manufacturer of high-quality office furniture.He is involved in the transportation of metal components,fabric,lumber,etc.used to manufacture the furniture as well as the movement of the finished furniture from the manufacturing facility to the warehouse to distribution trucks.Wenzki is involved in which of the following type of distribution?

Accepted Answer

A)  channel distribution 
B)  centralized distribution 
C)  physical distribution 
D)  component distribution

Question 16

When Katherine Cozzine graduated from high school,she chose a university that would provide her a strong business foundation even though she would have preferred to major in music.Cozzine did not know that there are over 200 music-business programs that would have allowed her to continue her music and prepare for a career in the industry.To Cozzine,the music-business programs were which of the following products?

Accepted Answer

A)  specialty 
B)  unsought 
C)  shopping 
D)  generic

Question 17

A pottery manufacturer is conducting a breakeven analysis.Its line of strawberry pots has $18,000 in fixed costs.The fixed-cost contribution is $3.The pottery manufacturer must sell which of the following number of units to break event?

Accepted Answer

A)  1,000 
B)  3,000 
C)  6,000 
D)  10,000

Question 18

Pricing a product at $399.99 instead of $400 to make the customer view the price as in the $300 range instead of the $400 range is an example of which of the following?

Accepted Answer

A)  price lining 
B)  odd-even pricing 
C)  minimized pricing 
D)  red-line pricing

Question 19

Which of the following is the dividing of large shipments of similar merchandise into smaller,more usable quantities that can be sold to consumers and end users?

Accepted Answer

A)  product separation 
B)  lot dispersal 
C)  breaking bulk 
D)  inventory dispersion

Question 20

An example of a fixed cost would be the overtime wages paid to line employees.

Accepted Answer

A) True 
 B)False

Exam 14: Creating Marketing Strategies

IGA marked individual-sized snacks down to 25 cents a package for the first five individual packages purchased.This was below the store's cost.These snacks would be considered which of the following type of product?

Describe the distribution channel that would exist for a multi-million dollar printing press used for magazine publications.

Selling Rolex watches for $6,000-$10,000 when a perfectly satisfactory watch can be purchased for 5 percent of that amount is an example of which of the following?

Price skimming is often used as an inducement to get consumers to switch brands or companies.

Which of the following is a capital product for a multinational organization?

Car dealers that sell Bentley automobiles are few and far between.Even in very large metropolitan areas,there is only a small probability that there will be more than one car dealer authorized to sell Bentleys.The manufacturer of Bentley cars uses which of the following type of distribution?

In Toronto,Black and Decker has granted nine distributors the rights to carry its products.It hopes customers will seek out the Black and Decker products.Black and Decker uses which of the following type of distribution?

What intensity of distribution is being used by Bic Corp,marketer of inexpensive pens,cheap lighters,and throwaway razors?

What is a set of unique features that the target market perceives as important and better than the competition?

A good marketing strategy should carry a product through all stages of the product life cycle.

Physical-distribution activities are usually the responsibility of the marketing department.

Which of the following is a consumer nondurable?

The unprocessed corn used as the primary ingredient in many brands of dog food is an example of which of the following?

List two reasons that a company might use penetration pricing.

A pottery manufacturer is conducting a breakeven analysis.Its line of strawberry pots has $18,000 in fixed costs.The fixed-cost contribution is $3.The pottery manufacturer must sell which of the following number of units to break event?

Pricing a product at $399.99 instead of $400 to make the customer view the price as in the $300 range instead of the $400 range is an example of which of the following?

Which of the following is the dividing of large shipments of similar merchandise into smaller,more usable quantities that can be sold to consumers and end users?

An example of a fixed cost would be the overtime wages paid to line employees.