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Ellis,a Marketing Manager at a Regional Chain Restaurant,has Decided to Create

Question 43

Multiple Choice

Ellis,a marketing manager at a regional chain restaurant,has decided to create a contest calling for customers to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Ellis' plan is an example of ________ marketing.


A) consumer-generated
B) sustainable
C) customer club
D) differential
E) mass

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