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    Exam 1: Marketing Creating and Capturing Customer Value
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    ________ Describes a Longer Channel,stretching from Raw Materials to Components
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________ Describes a Longer Channel,stretching from Raw Materials to Components

Question 47

Question 47

Multiple Choice

________ describes a longer channel,stretching from raw materials to components to final products that are carried to final buyers.


A) The supply chain
B) Direct marketing
C) Partnership relationship marketing
D) DSS
E) CRM

Correct Answer:

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