At Ken's Boutique,the Policy Statement Posted in the Reception States

Multiple Choice

At Ken's boutique,the policy statement posted in the reception states that "Without our customers,we don't exist." Ken and his staff aim to delight each customer and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied.Instead of focusing on each individual transaction,Ken and his staff are putting a priority on ________.

A) maintaining customer-perceived value
B) managing partner relationships
C) attracting "butterflies"
D) converting "strangers" into "butterflies"
E) capturing customer lifetime value