Bill Recently Bought a BMW M3

Multiple Choice

Bill recently bought a BMW M3.Bill had several preconceived notions on the elegance and reliability of the car.After the purchase,he discovered that the car had a lot more attributes than he initially perceived.Hence,it created an emotional relationship with the car resulting in ________.

A) customer delight
B) customer satiety
C) customer equity
D) customer value
E) customer engagement