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    Marketing Study Set 3
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    Exam 1: Marketing Creating and Capturing Customer Value
  5. Question
    ________ Refers to the Portion of the Customer's Purchase That
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________ Refers to the Portion of the Customer's Purchase That

Question 90

Question 90

Multiple Choice

________ refers to the portion of the customer's purchase that a company gets in its product categories.


A) Value proposition
B) Share of customer
C) Brand equity
D) Customer ownership
E) Customer equity

Correct Answer:

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