Multiple Choice
Which of the following is an example of consumer-generated marketing?
A) Toyota's page on Facebook which provides information about its upcoming cars to its customers
B) Nike's Nike Plus Web site which helps its customers to customize their shoes
C) BMW's use of brand-related videos posted on video-sharing Web sites by its customers
D) Neiman Marcus's InCircle Rewards program for its best customers
E) the Lexus Covenant aimed at creating customer delight
Correct Answer:
Verified
Correct Answer:
Verified
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