Which of the Following Statements Is True of Direct Marketing

Multiple Choice

Which of the following statements is true of direct marketing?

A) Direct marketers offer a limited selection of products and services to customers.
B) For buyers, direct marketing is an inconvenient and lengthy process.
C) Direct marketers can target only large groups of customers whose demographic features have not been determined.
D) Direct marketing is immediate, interactive, and gives consumers a lot of control in making purchases.
E) Online direct marketing results in higher cost-per-contact for the company when compared to traditional mass marketing strategies.