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    Marketing Study Set 3
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    Exam 14: Direct and Online Marketing: Building Direct Customer Relationships
  5. Question
    Information About a Customer's Activities and Interests Are All ________
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Information About a Customer's Activities and Interests Are All ________

Question 65

Question 65

Multiple Choice

Information about a customer's activities and interests are all ________ in a customer database.


A) demographic data
B) psychographic data
C) unitary data
D) metadata
E) geographic data

Correct Answer:

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