Multiple Choice
Bruce Hobbs started his company,Cookzee,with the aim of creating a single kitchen appliance that would meet all the needs of a home-maker be it conventional cooking,baking,or grilling.With time this multi-functional kitchen appliance became very popular with consumers and Bruce decided to increase his reach by using direct marketing.Bruce and his team came up with a full 30-minute long program describing the various ways in which their product could be used and aired it on television with a toll-free number that interested consumers could call.This program is a(n) ________.
A) interactive TV advertisement
B) infomercial
C) viral video
D) advertorial
E) B2B advertisement
Correct Answer:
Verified
Correct Answer:
Verified
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