Fox Scully Received an E-Mail Promoting a New Financial Services

Multiple Choice

Fox Scully received an e-mail promoting a new financial services institution that offers surprisingly low mortgage rates.The e-mail simply asked customers to provide their address,date of birth,social security number,and current mortgage information in order to receive a free loan quote.Suspicious of the offer,Fox researched the company and discovered that the e-mail was a fraud.This is an example of ________.

A) cold calling
B) phishing
C) iTV advertising
D) data mining
E) viral marketing