Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue

Multiple Choice

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.

A) consumerism
B) environmental sustainability
C) sustainability vision
D) innovative marketing
E) sense-of-mission marketing