Multiple Choice
Amex Retail is a small retail chain that is a facing a drop in sales following a hike in prices of some of its most popular goods.The company is currently cash-strapped and needs a quick and efficient way to determine the specific products that are responsible for this drop in sales.Amex retail should ________ as it would be the cheapest and most effective solution to Amex Retail's current requirements.
A) utilize external agencies and partners
B) seek marketing intelligence inputs from high-end firms
C) seek information regarding the strategy adopted by competitors
D) utilize its internal databases for sales figures
E) hire a reputed marketing research firm
Correct Answer:
Verified
Correct Answer:
Verified
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