Multiple Choice
Which of the following is the definition of a sample?
A) the complete population selected for marketing research
B) a segment of the population selected for marketing research
C) the proportion of the population eliminated from the purview of the marketing research
D) the group of consumers who lack the characteristic being tested in the marketing research study
E) the whole collection of individuals from which a smaller group is selected for research purposes
Correct Answer:

Verified
Correct Answer:
Verified
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