Which of the Following Statements Regarding Marketing Intelligence Is True

Multiple Choice

Which of the following statements regarding marketing intelligence is true?

A) Marketing intelligence typically involves sensitive and confidential information kept out of the public domain.
B) The advantage of using competitive intelligence is negligible as it is based on internal sources of data only.
C) All marketing intelligence is available at no cost to all potential users.
D) Marketing intelligence involves publicly available information.
E) Marketing intelligence gathering is more focused on gaining insights into a firm's consumers' activities than its competitors' activities.