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    Marketing Study Set 3
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    Exam 5: Understanding Consumer and Business Buyer Behavior
  5. Question
    ________ Is the Degree to Which the Innovation May Be
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________ Is the Degree to Which the Innovation May Be

Question 83

Question 83

Multiple Choice

________ is the degree to which the innovation may be tried on a limited basis.


A) Relative advantage
B) Compatibility
C) Complexity
D) Divisibility
E) Communicability

Correct Answer:

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